T he last six months of COVID-19 restrictions have significantly altered our domestic and export marketing activity schedules. Instead of physical face to face exhibitions, we have developed new virtual and digital solutions. The Australian almond industry is the first in Australian horticulture to create a 3D virtual exhibition capability. We launched this virtual exhibition platform at our recent webinar with Australian dietitians (story on next page) with a very positive response. It has four ‘camera angles’ within the booth so the visitor can move around and discover the fourteen hotspots which deliver the content. The content we can provide to our visitors is diverse and very engaging. It ranges from a virtual orchard tour of a farm in blossom, to our almond showcase with digital clips of our almond range, to our back wall highlighting our key sustainability credentials, to our Almond News 24 video screen with multiple content channels. The exhibition features our two nutrition program ambassadors, Simone Austin and Jemma O’Hanlon, with video to personalise the experience. The booth also offers recipes to enjoy, some information about our snack tins and a digital brochure holder with six factsheets to be downloaded. This virtual exhibition platform has the potential to be leveraged in our export program as it can be ‘re- skinned’ and customised to targeted export markets.
Top: Our sports dietitian, Simone Austin, provides an insight into her long-standing advocacy of almonds to the athletes she has trained. Simone is one of Australia’s leading sports dietitians and has worked with a number of elite sporting teams including the Australian cricket team and the Hawthorn AFL football club. Bottom: Jemma O’Hanlon is the Nutrition R&D Manager for Hort Innovation and an Accredited Practising Dietitian. Her video provides an overview of the importance of ongoing research for the Australian almond industry.