Gulfoods, Dubai, UAE – serving the Middle East, North Africa and Central Asia: Australian almond sales to this market in 2012-13 of 13,591 tonnes; Foodex, Japan – serving East Asia and South-East Asia: Australian almond sales of 1920 tonnes to this market in 2012-13. Domestic Driver Program One of the key objectives of our 2014 marketing program is to more closely connect our consumers and customers with our growers. We know that Australians hold farmers in a high degree of trust. Our 2014 marketing campaign will bring our growers to 'centre-stage'. A suite of creative applications is being developed for 2014 including the use of video for media rich content within online advertising as well as posters and shelf- talkers for in-store point of sale. A schedule of advertising and PR is being prepared with our advertising and media buying agencies. Planning is also underway for a new suite of almond recipes to be developed for 2014 with a focus on gluten-free options. A key objective will be to take the recipes created and presented on our consumer website - amazingalmonds.com.au - and convert them into recipe leaflets used in- store. Health professional program Australian almonds were promoted at two major health conferences during the past
three months: the New Zealand Dietitians Conference (September 1-4), and the Royal College of General Practitioners Conference (October 17-19). New Zealand Dietitians Conference: The New Zealand Dietitians Conference was the first New Zealand health professional event in which the Australian almond industry has exhibited. It was attended by 200 dietitians, half of whom requested our educational packs of brochures and almond snack tins. We will work with Dietitians NZ to distribute these packs. Royal College of General Practitioners Conference: The RACGP Conference was held on October 17-19 at the Darwin Convention Centre. We received a positive reaction to our key health messages: namely a handful of almonds everyday to reduce LDL cholesterol, assist in improving heart health and help in the prevention of diabetes. We also presented material on almonds as a recovery snack after sport and exercise. More than 200 doctors have requested our educational packs of brochures and snack tins. Events for December 2013: Planning and preparation are underway for two other exhibitions in December: the International Diabetes Congress and the South Australian Fitness Expo. The World Diabetes Congress was held at the Melbourne Convention and Exhibition Centre, Melbourne, Australia from 2 to 6 December 2013. The Australian almond industry co-exhibited with Nuts for Life. Our focus was to highlight the positive role
of almonds in preventing and managing diabetes and developing relationships with professional leaders from Australia and key export countries within South-East and North-East Asia. The inaugural Adelaide Sport, Fitness & Health Festival was held on the 7th and 8th of December 2013 during the Adelaide Ashes Test match, with activity zones staged
throughout the Elder Park Precinct. The focus of the Australian almond
exhibition was the promotion of almonds as a 'natural sports recovery' snack. We gave away our sports nutrition brochures and our cricket-themed snack tins.