T ech Bytes Jo Pippos Communications Manager 2013 Social Networking Stats
• 60% female audience • Over 20% of Facebook users are on Pinterest daily • The Pinterest app has been downloaded nearly 250,000 times • Pins with price information are just as likely to be shared as those that don’t • The average time spent on Pinterest is 14.2 minutes • Pinterest is projected to account for 40% of social media driven purchases (Facebook 60%) • Buyers referred from Pinterest are 10% more likely to buy something and spend an average of 10% more than visitors from other social networks • The US is the biggest country on Pinterest (accounting for almost 50% of users), followed by India (4.4%) and Canada (3.6%) Twitter • The average Twitter user has 126 followers • Over 40% of Twitter users do not tweet anything • About 0.05% of the total twitter population attract almost 50% of attention on the channel • 71% of the millions of tweets each day attract no reaction • 25% of Twitter users have no followers • Twitter now has more than 140 million active users, sending 340 million tweets every day • Twitter users send over a billion tweets every 72 hours Facebook • 137.6 million unique visitors per month • 7:45:49 = time spent per person per month on Facebook • 54% of monthly users access it via a mobile device • Facebook has 901 million monthly active users YouTube • 106.7 million unique visitors per month • 1:41:27 = time spent per person per month on Facebook • There are 4 billion views per day on YouTube General Internet • Every month the online population spends equivalent to 4 million years online • On average a global internet user spends 16 hours online (vs 32 hours for USA) • China has the most people online – 456 million (only 34% of population) • Chinese users spend more than 5 hours a week shopping online
Social media in business • 65% of the world’s top companies have an active Twitter profile • 90% of marketers use social media channels for business, with 93% of • 43% of marketers have noticed an improvement in sales due to social campaigns • 72% of marketers who have worked in social media for three or more years said that they saw a boost in turnover due to social channels (the longer you’re working in it the better you get) • 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads • The average time spent by marketers on social media is 1-5hrs per week for those just getting started and 6+ hours per week for those with 3+ years of experience • The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%) • Only 22% of businesses have a dedicated social media manager • 58% of Fortune 500 companies have an active corporate Facebook account, and 62% have an active corporate Twitter account • 47% of customers are somewhat likely to purchase from a brand that they follow or like • 80% of social network users prefer to connect with brands through Facebook • 53% of small businesses are using social media • 88% believe exposure is the biggest benefit • 19% use Facebook, 15% LinkedIn and 4% Twitter • 12% think it’s a must, 24% do it when they have the time and 14% say they don’t know enough about it Pinterest • Pinterest is now the third most popular social network, behind Twitter and Facebook (in the US) these rating social tools as “important”
Social media has taken over the world.... or so it seems! Wherever you turn there are links Facebook, Twitter, Pinterest, LinkedIn and many other platforms. It’s not only personal users, but nearly every business worth their salt has an interest in social media; from Coke to Huggies, from Ford to Hungry Jacks. With the advent of all of these platforms there are myriad of apps and sites for growers and horticulture to take advantage of.... don’t be scared - give it a go! You might be surprised by what you find to make your day to day decision making easier! Here are just some fun facts from 2013 about the rise and rise of the online social world! • 62% of adults worldwide now use social media • Social networking is the most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest • 56% of social media users have admitted to using channels to spy on their partners • Brazil has the highest online friends – average of 481 per user • Japan has the lowest average online friends – average of just 29 friends per user (this is a result of a nationwide Facebook ban!) • Smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing games • Users log an average of 77 minutes per day using apps on their smartphone Social commerce • Social commerce sales are expected to climb to $14.25 billion in 2013 and $30 billion in 2015 • Some 167 million people will shop online this year, which will increase to 192 million by 2016 (spending an average of $1,800 per person per year)
• 60% are willing to post about
products/services in FB if they get a deal or discount
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