During the Australian Open Tennis Tournament in January, the ABA ran a very successful ‘sports recovery’ promotion of our new tennis-ball themed almond snack tins. We distributed 2000 tins to walkers and runners around
Melbourne’s most popular exercise track ‘The Tan’ – located around Melbourne’s Botantical Gardens and directly opposite the Australian Open tennis tournament.
In keeping with the Australian Open, we gave a box of tins to a dietitian who works with Peter Luczak - a former member of the Australian Davis Cup team – in tennis camps. They gave some of our tins to the ‘Fanatics’ at the Australian Open.
The response to our new tins from the thousands of people we engaged was extremely positive. These tennis-ball themed tins continue our tradition of creating engagement and fun with our consumers as well as communicating our key health message. As part of this promo, we also ran an educational program with Sports Dietitians Australia (SDA) and offered 20 boxes of fifty tins to dietitians running programs during ‘Healthy Weight Week’ which always coincides with the second week of the Australian Open. Within 90 minutes of the SDA email going out we were receiving numerous requests from SDA members to participate in the program. We asked participants in the promotion to share with us what they want to do with the tins and to provide some feedback and photos of them using the tins with their clients. Whilst most of these requests came from dietitians working with local gyms, we also sent our tins to dietitians working for the NSW Institute of Sport, the Victorian Institute of Sport and the Western Australian Institute of Sport. Our tennis-ball tins have also been distributed to players at the Richmond, Hawthorn and Fremantle AFL football clubs.
I am presenting a talk to some junior tennis players next Wednesday on the Gold Coast & I will also give them to clients that have difficulty portion controlling nuts (common problem.. they just taste too good)! I will also give them to my athletes for easy travel transport of nuts. Thankyou! Peta Next week i am running classes with the students at the Australian Ballet School in Melbourne (where I work as the Nutrition Consultant).
I would love to receive the almond tennis ball tins to distribute to my AIS slalom canoe kayak athletes next week as part of their camp at Penrith. They are great to show them portion sizes! ERIN We would LOVE to distribute these cute tennis balls in conjunction with Healthy Weight Week next week! Susanna
I will make some fun activities for the students eg. Quiz including questions on using almonds as part of their recovery plan with the tins as prizes. The students would LOVE this & would be a valuable teaching tool. Fiona
9 morning. There will be a variety of athletes attending from diving to hockey who can see the benefits of almonds as a good snack for recovery. Also theNSWIS staff will also be attending - they ordinarily have a supply of I would like to please request a box of tins because each month NSWIS hosts a breakfast for the athletes who train here in the
We are holding a stall on Sydney’s northern beaches for passsers by, promoting healthy eating and nutrition for Australia’s healthy weight week. Will get participants to do a quiz and use almond tins as a prize! Courtney I work in a School of Exercise and Nutrition Sciences (QUT Brisbane) & my colleagues are all sport (including tennis) and nutrition nuts (excuse the pun). They are all coming back to work next week, so almonds would be a good “back to work” gift! Kelly