of brochures and snack tins, which they will pass onto their clients. The last health professional event we attended during the last three months was the ‘Science of Nutrition in Medicine’ conference held in Melbourne. We had an exhibition booth in the conference area and supplied every delegate with one of our large heart tins to take home. This is a very influential conference with more than 500 participants including GPs, dietitians, naturopaths, and academics within the field of nutrition.
In terms of communicating with dietitians and fitness trainers, we exhibited at the Exercise Sports Science Australia (ESSA) conference, which incorporates Sports Dietitians Australia. We had over 130 requests for our ‘cricket-themed’ snack tins to give to their clients. This includes sports dietitians who work with a range of elite sporting teams including the Brumbies Rugby team in Canberra and Tasmanian state cricket squad. During this period, we also responded to a request for our almond snack tins from the dietitian to the women’s Olympic hockey squad. The ESSA conference is held biennially and we have participated at each of the last four conferences. A number of the delegates came to our booth looking to replace the heart tin that they had been using for the past two years. For the first time, we had an exhibition booth at the Fitness Expo in Sydney for fitness and gym trainers. We received almost 200 requests for our education kits
The other component of our domestic marketing activities is our Australian Almond Driver Program. The focus of this work over the past three months has been our 2012 New Season campaign. We distributed our point of sale to our Driver partners for them to utilize in-store. Our portfolio of point of sale included stickers for bin displays, shelf wobblers and a range of posters. We supported our partners’ in-store promotions in April and May with advertising in print magazines, such as Good Food, Superfood Ideas, Men’s Health and Womens’ health magazines and in the largest online recipe website, taste.com.au. We have also commenced individual presentations of our marketing program to our key Driver partners. These presentations are resulting in closer co-ordination of our industry marketing activities with their in- store promotional displays. We will be sharing these success stories with all our other Driver partners in order to increase our momentum in building more impactful and effective promotional events. The Australian Almond Driver Program
Australian Almonds exhibited at the recent International Nut Congress in Singapore. From references made to our industry during the conference presentations, we are clearly being perceived as a major supplier of world almonds. The INC is of particular relevance to our industry as the 2014 conference will be held in Melbourne, offering the opportunity to showcase our orchards and processing facilities as part of a pre-conference tour.