2011 Australian Almond Netball Program In 2010 the Australian Almond Netball Program was launched with a Facebook campaign inviting people to enter a competition to win a $1000 grant for their netball club. With over 500 entries received 5 clubs were selected from across Australia as the winning entries. In 2011 a two pronged campaign was launched during May, and concludes in August, the two elements of this year’s promotion include: Fundraising Pack giveaway Running throughout May and June, the key objective of this component of the program was to ensure that eating almonds as a healthy snack alternative is at the forefront of people’s minds. It invited people to enter a competition to provide their club with an opportunity to win one of 50 fundraising packs containing Australian almond snack tins. This promotion was once again supported by advertising on Facebook, and received over 100 entries. The winners of our 50 fundraising packs were selected and announced in early June, allowing time for the product to be delivered to the clubs and for the clubs to sell the snack tins prior to the end of the season. Entrants to the competition were also asked to ‘Like’ and upload photos of their club to our Facebook page (www.facebook.com/ AustralianAlmonds) $1000 Club Grants Once again the club grant program consisting of five $1000 grants has been running from June 1, ending on August 31. Five winners will be announced in early September and results will be posted on the ABA website at www.australianalmonds.com.au/ netball/winners
Representatives from Almondco, Nut Producers Australia, Olam International, Select Harvests and the Almond Board of Australia met with a wide range of the region’s traders and over the duration of the Expo, contact with over 270 visiting traders indicated that they would like to establish ongoing communication with the Australian almond industry. Hofex, Hong Kong Hofex is a major food fair for the Asian region. The 2011 Hofex Fair held during May in Hong Kong attracted over 33,000 trade visitors and more than 1800 participating exhibitors. There were 48 participating countries and regions exhibiting at the Show. The Australian exhibit at Hofex was consistent in ‘look and feel’ to Gulfoods, with approximately 50 traders registering their interest in establishing communication with our industry. Joint presentation to the FSSAI In June, the ABA and Almond Board of California (ABC) made a joint presentation to the Food Safety and Standards Authority of India. This meeting, chaired by Mr Gaur, CEO of FSSAI, considered proposed standards.
During the past six months, four major export marketing activities have been conducted: • Indian- Australian networking event, Delhi (February); • Exhibition at Gulfoods Expo, Dubai (February); • Exhibition at Hofex Expo, Hong Kong (May); and a • Joint presentation with the Almond Baord of California to the Food Safety and Standards Agency of India (FSSAI) (June) Gulfoods Expo, Dubai From February 27th to March 2nd, the Australian almond industry exhibited at Gulfoods in Dubai. Gulfoods has become the premier international food fair for the region, hosting an incredible 3,800 exhibitors, 81 international pavilions, and welcomes over 55,000 buyers from 152 countries reaching beyond the Middle East to North Africa and South Asia. Building on participation in the last two Gulfood expos, the Australian almond industry created an effective presence to highlight its global position as a rapidly growing almond producer.
Pictured above is the Australian Almond’s Exhibition Stands at Gulfood & Hofex trade fairs 2011