Annual Report Due to timing we were unable to organise our usual contributors annual meeting this year but a thorough review of our activities during this time can be found in the Nuts for Life 2009/10 Annual Report available on the Nuts for Life website ( www.nutsforlife.com.au ) in the Contributors Resources section under Submissions and Reports. Summary: The Nuts for Life campaign for 2009/10 continued to deliver results for the Australian Nut Industry. Since 2004 Nuts for Life has: • Made 15 submissions to FSANZ and other government/ public health agencies • Participated in 60 health professional conferences reaching ~39,990 health professionals • Developed and distributed 157,000 Nuts for Life printed resources • Distributed 33,000 GP requests for resources through Samples Plus • Responded to over 800 phone, email and website inquiries from consumers, health professionals, media and industry • Generated 835 media articles generating ~184 million impressions based on circulation figures • Generated ~89,000 unique visitors to the Nuts for Life website with 3.7 million hits • Expended $1.9 million over this time • Supported nut sales growth of around 4.5-5% pa. Annual Update Over the last five years the Nuts for Life Campaign has gradually been changing the opinions of health professionals on the health benefits of nuts. Goner are the days when they considered nuts bad for health. Today over 60 percent of health professionals acknowledge the valuable contribution nuts make to the diet. The next step is to turn these acceptors into advocates where they actively sell the nut's health message to their clients. A new three year strategic investment plan outlining the Nuts for Life campaign for the 2009-2012 was developed to build on the momentum already achieved since 2003. Overall the Nuts for Life campaign aims to educate key stakeholders of the importance of regular nut consumption on human health and to increase the consumption of nuts by 5 percent per annum over 2009/12 and specifically increase the number of consumers that eat a handful of nuts daily by 5 percent per year, measured by trade disappearance data and market research. The campaign is still made up of four programs with a number of activities under each program: Regulatory Affairs and Public Health; Health Professional program; Consumer program and an Industry Program.
Regulatory Affairs and Public Health Program
and labelling standards. To date, we have five nut organisations and companies signed on with the Tick, featuring on 35 healthy nut products in supermarkets and other retailers. More and more Nuts for Life contributors are taking advantage of the cheaper sublicense fee ANIC and N4L have negotiated with the Heart Foundation Tick program. If you are considering using the Tick on pack, website or resource please contact Lisa Yates first to receive a set of guidelines we have developed for the nut industry. Email email@example.com Nuts for Life contributors staff education meetings Around 200 N4L Contributor companies staff members attended a Nut Myth Busting workshop with Lisa Yates this year. A big thank you to those key staff members at each company who helped arrange venues, AV equipment and schedules. Lisa’s presentation slides are now available on the Nuts for Life website (www.nutsforlife.com.au) under Contributors/ Resources/ Presentations. We have managed to undertake this project cost effectively by combining workshops with other trips such as conferences. There is enough in the budget for two more events any company who has yet to run a workshop wish to or a company wish to repeat the exercise for staff who missed out please call Lisa Yates to organise Ph 02 9460 0111. Lisa Yates Program Manager and Dietitian Nuts for Life Ph 02 9460 0111 Email firstname.lastname@example.org
Regulatory Affairs and Public Health continues to be a major part of the Nuts for Life program, with much activity in this area in 2009/10. By educating these public health policy makers we can position nuts in a more positive light in policies that are used by health professionals as the basis for their advice. In addition these reviews only occur every 5-10 years, so it is imperative that nuts have the best positioning possible. Food Standards Australian and New Zealand (FSANZ) - we still wait for outcomes of the consultation process for the draft health claims standard. Our activity in 2009 included meeting with FSANZ along with the National Heart Foundation of Australia to raise the European Union's nutrient function claims for healthy fats. Nuts for Life also made submissions to a review of all food labelling law policy in Australia as well as a review of the use of the Nutrient Reference Values (formerly Recommended Dietary Intakes). The Australian Government National Health and Medical Research Council (NHMRC) began its revision of Dietary Guidelines for Australian's which started with a review of what constitutes a core food in the Australian diet. In April 2010 a draft consultation paper - a new food guidance system for Australian - Foundation and Total diets - was released for comment, and a 30g handful of nuts 2-7 times a week (dependent on age, gender and energy requirements) has been included as part of the foundation diet and a handful every day for most in the total diets. This highlights that key policy makers are aware of the important role nuts play in health. If consumers were to follow this advice, nut consumption in Australia would increase 900 percent on current levels. This breakthrough has been achieved by years of submissions and discussions with Australian food policy makers. This is only a draft, with the final document due shortly. The next phase is utilizing this scientific document to help draft the new dietary guidelines or simple consumer messages about what foods to heat, how much and how often. It is expected that public consultation will occur this month, with the final launch of the new guidelines in July 2011. National Heart Foundation Tick program Nuts for Life have extended our relationship with the National Heart Foundation through negotiating the nut industry's eligibility for using their Healthy Choices Tick program on product labels. Established in 1989, the Tick is the Heart Foundation's guide to help people make healthier food choices quickly and easily. The goal of the Tick is to improve the nutritional content of foods by challenging food companies to meet the Heart Foundation's strict nutrition