The Almond Board of Australia (ABA) revealed its 2010 marketing campaign at the latest Australian Almond Conference 2009. The Australian Almond Conference 2009 was held at the Novotel Barossa Valley Resort in South Australia from 28 to 30 October and welcomed over 200 guests. Joseph Ebbage, Marketing Program Manager for the ABA, said the 2010 campaign will include eye-catching elements to really ‘light up’ the almond industry. Thekeytoasuccessfulmarketingcampaign is to build strong customer relationships, both in Australian and around the world through targeted marketing initiatives. The 2010 campaign will focus on positioning Australian almonds as a healthy, great tasting and versatile snack
and it will include point-of-sales posters, a public relations program, advertising and participation in various expos locally and overseas. From January to February, consumers will see the ‘New Year New Heart’ marketing materialandmessagesfocusingontherole of almonds in lowering cholesterol and helping healthy weight management. Following the almond harvest in March, the ‘New season’s almonds’ campaign will promote the unique taste of almonds fresh from the tree. Finally, August will reveal the natural goodness and beauty of almond blossoms exposed through the ‘Australian almonds in blossom’ campaign. More than 90 per cent of almonds sold in Australia today are grown and produced by Australian farmers so the industry is
a valuable contributor to the Australian economy. It is very important to keep the industry thriving through our marketing efforts. Further details about the ABA's 2010 Marketing Programwill be revealed at the Almond Marketing Forum in Melbourne on 18th March.
The new year’s resolution you’ll actually enjoy. A handful ofAustralian almonds everyday helps build a healthy heart.
Australian Almonds www.australianalmonds.com.au
Date: Thursday 18th March 2010
Time: 9.30am start
Venue: Rydges Bell City Hotel, 215 Bell Street, Preston VIC 3072
To register your interest, go to www.australianalmonds.com.au/ forum and follow the prompts.