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“There is a great opportunity. Consumers are demanding quality and it’s all about giving the customer what they want. “Everywhere I have sold Australian almonds, they’ve come back for more. The reputation and profile of Australian almonds is growing significantly resulting in increased orders.” MrO’Gorman, the importers representative on Frucom - the European Union’s representative body for trade in dried fruit, edible nuts, honey, spices, canned fruits and vegetables and similar foodstuffs. and be privy to latest issues facing the most mature market in the world. Mr O’Gorman said managing alfatoxin levels in almonds would be a fact of life in the not-too-distant future for the Australian industry. The issue has caused the American industry a lot of anguish in recent times and had resulted in pasteurization becoming a necessity for US exporters. He said it was pleasing to hear that the ABA was taking a pro-active approach to the issue and this would ensure the industry was well placed to deal with the inevitable. He said there was a lot to be gained by organizations like the ABA becoming a member of Frucomto establish a presence
As the Australian almond crop grows from 36,000 tonnes this year to 80,000 tonnes by 2015, the challenge is gaining a bigger share of the global market. At the ABA’s recent Marketing Forum in Melbourne, delegates were given an update of issues facing this growth, and how the industry intended to benefit from increasing consumption of almonds. Indian message encouraging Rajesh Bhatia, a Californian-based Indian almond trader believes the demand for Australian almonds in India will increase significantly in the years ahead. Mr Bhatia told delegates that our geographic proximity, increasing yield and the Australian almond’s high crack-out contributed to its growing popularity with Indian buyers. “The quality of Australian almonds allows us to sell the product at a premium,” he said. “Colour and size are the big price drivers in India and that well positions Australian almonds.”
Mr Bhatia told forumdelegates that almond consumption was not restricted to wealthy households and that almonds were an integral part of the Indian culture.
verywhere I have sold Australian almonds, they've come back for more. Liam O'Gorman, GLM Trading/FRUCOM "
He confirmed that several of the traditional festival periods, such as Diwali and Ramadan fall during the Australian season and the consumption of almonds is a key feature in most of them. Unlike western countries where most food is purchased in supermarkets, Mr Bhatia said food distribution was a far more complex in India with most produce purchased from owned and operated street-side stalls. Well placed to increase market share The Australian almond industry can grow its market share in Europe by maintaining its focus on supplying high quality produce." That was the message of
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