by Lisa Yates Program Manager www.nutsforlife.com.au
Full articles offered for free to magazines Network Fitness Magazine submission - a story on metabolic effects of nuts aimed at fitness professionals. Healthy and Heartwise – story on weight management and nuts in progress Natural Health and Vegetarian Life – story on Metabolic Syndrome and nuts in progress Media interviews Lisa Yates was interviewed by the Illawarra Mercury newspaper. She also provided nutritioninformationonalmondstotheTony Ferguson Chemist Magazine – which goes to customers using their meal replacement products. Recipes were also provided to Healthy and Heartwise magazine New Resources 16 fact sheets will be developed between April and June 2009 for download from the Nuts for Life website: • • •
Consumer PR Update
An individual fact sheet on each nut type (12 in total) – reviewing the science for each with regard to health (heart health, cholesterol lowering, weight and anything else health related i.e. cancer, antioxidants, gut health etc). Also to include information such as how many nuts in a 30g serve, how to buy and store, basic recipe ideas and tips for using each individual nut.
Activities conducted this quarter include –
Bimonthly food/women’s/health media releases Secrets to a ‘nutty’ Christmas – Nov 08 • Know Your Fats – Jan 09 • Nutskeytohealthyweightmanagement • – Mar 09 It's in all in a handful (linking nuts with •
The top 10 key facts for each nut will be used for a dye cut nut shape postcard.
fruits and vegetables) - Apr 09 Healthy Hearts for Life – Feb 09 Metabolic Syndrome – Apr 2009
• • •
Plus fact sheets on:
Diabetes – May 2009
Nuts and healthy fats Nuts and vegetarianism Nuts and pregnancy and lactation Nuts and children
Nut E Bytes Short snippets of information and story ideas sent via email in Oct 08, Feb 09 and April 09 to media generating 19 replies requesting more information Nut E News quarterly email newsletter highlighting new research, tips, recipes and highlighting our resources
For more information please contact:
Lisa Yates, Nuts for Life www.nutsforlife.com.au firstname.lastname@example.org