Indians Want More Australian Almonds Australian Almond Delegation Visits India
Australia’s three biggest almond exporters headed a trade visit to India in December 2008 in a bid to further increase sales to the sub-continent. Lead by Almond Board of Australia (ABA) chief executive officer Julie Haslett the delegation visited New Delhi for India’s largest annual food, drink and hospitality exhibition – IFE- India. The trip included hosting a function for more than 100 almond distributors and government officials in India. The clear message from them being that Indian consumers prefer Australian Almonds, and will pay more for them. India is Australia’s biggest almond export market, making up 28% of almond exports, worth almost $21 million a year. “With Australian production levels set to double in the next four years, it is important for ongoing trade relations to formally acknowledge the contribution these distributors make
to our industry,” Ms Haslett said. “We know that almonds already have a special place in the Indian culture. “Indian families have long regarded almonds as brain food and it is common practice for them to feed their children a small portion of almonds daily to assist with their development. Ultimately, we aim to encourage families all over the world to do the same thing.”
“They already appreciate what almonds can do for them and the fact that they are used as traditional gifts during the various festive seasons also tells us that they are considered a high value commodity.” Leading Indian importer, Rajesh Bhatia said the visit was an important milestone in the reltionship with Australia's leading almond suppliers. He said the quality of the Australian product was the key to its popularity with Indian consumers. "Australian almonds are lighter in colour and normally bigger than other imported almonds", he said. "They are regarded as a premium product and are given as gifts at weddings and during Diwali celebrations." The Australian almond industry was reaping the rewards due to its commitment to supplying premium grade produce. "Our crop timing also fits perfectly with their high consumption periods".
Indian consumers are prepared to pay more for Aussie almonds because of their appearance and size.
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