The Future Focus Leadership Group met in Sydney on 12 November to discuss the final draft of the Future Focus Strategic Plan. The Leadership Group has representatives from across the supply chain including growers,markets, retailers, exporters, research agencies, HAL and Government. Future Focus identifies a potential $2.45 billion of whole-of- industry profit by 2020 if the opportunities of Future Focus are realized. This is almost three times the extra $0.9 billion of profit growth that is projected for Australian horticulture by 2020 if current conditions and approaches continue. By 2020 the domestic market is expected to grow by the equivalent of another city the size of Melbourne and the worldmarket is expected to growby over “600Melbournes”. Even if Australian Horticulture was only to pursue a fraction of that global market there is still huge potential. The means to achieving the $2.45 billion in profit is for growth in domestic sales, more export sales and increased productivity. The first stages of Future Focus put serious investment into developing a sophisticated economic modeling tool specifically for Australian Horticulture, the first of its kind. This model will allow industries to see the effect of possible investment decisions and guide effort to where there is the most return. The report identifies where collective actions can provide industry benefit that will give support to private enterprises’ commercial activity. The report details the benefits that can be achieved through developing three “engines”: research, information and policy. These then support three key program areas: building consumer demand program, market access program and a resource use program. It also identifies key sub programs for development including novelproductdevelopment,consumersatisfaction,maintain clean and green, promotion, productivity, export access, market intelligence, water, climate change and labour. Implementing Future Focus will require a whole of industry investment strategy to fund the priority innovations identified. It will also require industry collaboration and coordination. The next step is an extensive program of industry consultation and discussion before Future Focus is launched in May 2009. Industry members are encouraged to view the Future Focus documents on the website www.futurefocus.org.au
New ABA Constitution & Board Adopted 4
Australian Almonds DVD Launched
2008 Almond Statistics Released
7 - 10
DAFF Pollination Announcement
Rural R&D Corporation Report
Phil Watters Memorial Award
Nuts for Life Update
Please note the Almond Board of Australia Office will be closed from:
Wednesday, December 24th and re-open on Monday, January 5th
In a Nutshell The Almond Board of Australia is the peak industry body representing the interest of almond growers, processors and marketers in Australia in matters of national importance including regulation, legislation, marketing research and development. In a Nutshell is published quarterly by the ABA in February, May, August and November to bring news to all industry contacts and members. Membership The Almond Board of Australia offers membership to growers, processors, marketers and interested parties. Please contact the Almond Board of Australia office to discuss your membership options. acknowledges contributions made by private enterprise through placement of advertisements in this publication. Any advertising and/or editorial supplied to this publication does not necessarily reflect the views of the Almond Board of Australia and unless Advertising/Editorial The Almond Board of Australia
otherwise specified, no products and/or services are endorsed by this organisation.
Editor Jo Ireland Communications Coordinator Almond Board of Australia 9 William Street, PO Box 2246 BERRI SA 5343
t +61 8 8582 2055 f +61 8 8582 3503 e email@example.com w www.australianalmonds.com.au These projects were facilitated by HAL in partnership with the Almond Board of Australia. They were funded by the R&D levy and/or voluntary contributions from industry. The Australian Government provides matched funding for all HAL’s R&D activities.