terrific tins The success of the newly created heart shaped snack tins has been overwhelming. Since their release in late 2007 the ABA has received many emails of support from members of the public and health professionals, requesting more tins to use as gifts, promotional items and even staff incentives!
"I recently attended the GP Conference Weekend in Sydney Olympic Park. I found your heart shaped almond snack tins very attractive and interesting. I feel that they may help make a healthy statement to patients, especially those combating nutritional issues."
"Iwas recentlyat theDAAconference at the Gold Coast and received some heart shaped tin nut containers. This is an excellent way of showing my clients 30g of nuts."
"Just wanted to thank you for producing the almond heart shaped tin for keeping the almonds in… what a great idea! I always carry almonds with me in my bag so it’s a very neat way of carrying them... bought one for my friend too. I also think your almonds are very fresh – well done!"
"My husband recently purchased a packet of almonds with the handy little heart tin enclosed in the packet. I am writing to advise you that this is a fantastic marketing idea. I have been filling it with almonds and keeping it in my bag as a really good healthy afternoon fix, this has stopped me on many occasions from going to the biscuit bin at work. "
by Lisa Yates Program Manager www.nutsforlife.com.au
FSANZ Health Claims The final report for P293 Nutrient Health and Related Claims draft standard was sent to the Ministerial Council ready in June 2008 for consideration. The Council has requested FSANZ review a few areas including enforcement. Although FSANZ has 3 months to respond they will be requesting an extension until the new year. Review of Core Foodgroups Submission The National Health and Medical Research Council has requested a review of what foods are core to a healthy diet. This will lead into the development of a new food model and updating the Dietary Guidelines of Australia. The Dietitians Association of Australia has been appointed to project manage the core foods review and is being assisted by researchers from Flinders University in Adelaide. Nuts for Life has provided a submission highlighting issues regarding the methodology for the project. Public consultation is scheduled for early 2009
Consumer PR Program update
The final media release for the 07/08 financial year is a “Nut Research Around the Globe” media release distributed in June and featured new research on macadamias, almonds, Brazil nuts and general information on the Mediterranean Diet found in the month before the release was sent. 107 media clips have been achieved • generating 16 million impressions based on circulation figures between Sept 2007 to June 2008 (the term of the current consumer campaign) 46% included the name Nuts for Life • 20% of media clips mentioned the • Nuts for Life website address 93% have included the handful a day • message The final evaluation report of the consumer campaign will be available shortly and Porter Novelli and Nuts for Life will be discussing plans for the 08/09 campaign in July.
Conferences 2008 Nuts for Life is planning on having a presence at the following upcoming events: Australian Medical Students • Association convention 6-13th July 2008, Melbourne – trade exhibition AIFST National Conference July 2008 • – satchel insert Natural Therapies Expo Sydney 21- • 22nd August 2008 – trade exhibition Home Economic Institute of Australia • QLD Branch State conference 23rd August 2008 – satchel insert Food Media Club Australia Awards • Night – 27th September 2008 – sponsorship and bag insert naming rights for an award Natural Therapies Expo Melbourne • 30-31st October 2008 - trade exhibition