to their clients. Educating health professionals about the health benefits of eating a handful of almonds everyday is an important part of our communications program. “Amazing Almonds” Celebrating the spectacular almond blossom that takes place in August each year will become an important part of our annual program. This year, the ABA sponsored the inaugural Mallee Almond Blossom Festival in Victoria. The event was a huge success and attracted around 500 visitors to Kyndalyn Park’s almond property located between Robinvale and Boundary Bend. Next year, we envisage continuing our support for this event, in addition to theWillunga Almond Blossom Festival in South Australia. Eventually it is aimed to schedule and support a series of events throughout August promoting our almond blossom season. Promoting Australian Almonds Another highlight for the August to October period will be the development of our Almond Industry promotional DVD. In addition to outlining key facets of Australian almonds and our industry, video footage of Australian almond orchards in blossom showcases the natural beauty of our industry. The DVD is intended for use across a wide range of audiences including Government and export contacts, new industry members and others interested in the industry. From an export perspective, an upcoming highlight of this period will be our Australian almond promotion at the SIAL Food Fair from 19th – 23rd October 2008. Held bi-annually in Paris, SIAL is one of the most important international food expos, attracting over 140,000 visitors and 5,300 exhibitors. For the first time, the ABA will also be promoting in India later this year. Australian Almonds will be promoted at IFE India 2nd – 4th December 2008 in New Delhi, followed by a joint Australian almond industry function for invited guests on the evening of 4th December.
Our Australian Almonds website www.australianalmonds.com.au is currently undergoing a major redevelopment. The new look site will encompass integrated sub- sections specifically customised for: consumers • health professionals • almond trade & exporters • media • growers and other members • of the Australian almond industry Almond Ambassadors The new and improved consumer section of the website will showcase our Almond Ambassadors: an increasing number of high profile professionals from medical, dietary, food service and sporting fields who endorse the health benefits and daily consumption of almonds. Award winning Australian chef •
Above: Concept design for new look Almond Board of Australia homepage
based in Mildura, Stefano de Pieri has recently been appointed as a new Almond Ambassador. Stefano promotes the good taste and versatility of almonds. A new collection of recipe cards based around delicious meal ideas will also feature on the website. Bianca Chatfield, member of the Australian netball team has been an avid Almond Ambassador since 2006. A flyer customised specifically around almonds and netball: “Fuelling Fitness for Netball” will be available for download from the website. This flyer, together with a range almond materials has been developed by our nutritional partners: Sports Dieticians Australia. Relationships are continuing to be developed with health professionals, leveraging the popularity of our heart-shaped almond tins (see related article). Complimentary packs of almond tins are now being sent to an increasing database of General Practitioners (GP’s), nutritionists and dietitians for distribution
Above: Recently appointed almond ambassador Sefano de Pieri
Above: Australian netball champ and almond ambassador Bianca Chatfied