And Nuts for Life is planning on having a presence at the following upcoming events: Australian Medical Students Association convention 6-13th July 2008, Melbourne – trade exhibition AIFST National Conference July 2008 – satchel insert Natural Therapies Expo Sydney 21-22nd August 2008 – trade exhibition Home Economic Institute of Australia QLD Branch State conference 23rd August 2008 – satchel insert Food Media Club Australia Awards Night – 27th September 2008 – sponsorship and bag insert naming rights for an award Natural Therapies Expo Melbourne 30- 31st October 2008 - trade exhibition Nuts for Life is also looking at promotions at the Public Health Association Public Health Nutrition Conference on 11-12th July in Adelaide.
Consumer PR Program update Our Mother‟s Day/ Heart Week media release was distributed to short lead media in late April/ early May and we are preparing a Nut Research Around the Globe media release for June. To date 100 media clips have been generated since Sept 2007 when the current consumer campaign began. We also sent another round of KOL gifts of 5 small colourful Tupperware containers of nuts to highlight the small handful of nuts most days message. The feedback we have had indicates these containers are well like as of reliable quality and useful. We have received thanks from: Deputy Prime Minister Julia Gillard‟s Electoral Office Corrine Brown, Fox TV presenter Mim Fox, Author Jodi Phillips, Nutrition Australia, Executive Director Layne Beachley, Surfer An evaluation of the consumer campaign will occur in July 2008.
Nuts for Life has had a presence at the following conferences and events this year:
DAA NSW Branch AGM and Awards Night 22nd Feb 2008, Sydney – sponsorship of event Natural Therapies Expo Brisbane –13- 14th March 2008 - samples and brochure bag insert Food Media Club of Australia Awards Night 2008 Launch – 17th March – sponsorship see below Home Economic Institute of Australia VIC event 24th April 2008 – samples and brochures bag insert StarFoods book launch Sydney – satchel insert GPCE Sydney 23-25th May, Sydney – trade exhibition DAA National Conference 29-31st May 2008, Gold Coast – sponsorship or trade exhibition Matt O‟Neil – Smartshape –
Contact: Lisa Yates Program Manager & Dietitian Nuts for Life Ph 02 9460 0111 E email@example.com
presenter and dietitian to fitness industry – general sponsorship for several small group workshops nationally in 2008