major trade event held in Singapore from 22 to 25 April.
This trade fair attracted over 50,000 attendees, with more than 2500 exhibiting companies. Our ABA promotion was part of the „Australia Fresh‟ stand, organised by Horticulture Australia. Food & Hotel Asia is an important food promotion in Asia, with a very strong Australian presence. Australian almonds received a very positive response. Many of the trade visitors to our stand who buy almonds did not realise that almonds are grown in Australia. Communicating our significant role in world almond production is a core part of our participation in these trade events. The many inquiries that we received during FHA are being collated into a database which we distributed to the ABA marketers.
The Sydney Royal Easter Show is the largest annual event staged in Australia. Running for 14 days over the Easter period, it is a pinnacle event enjoyed by Australians of all ages.
For the first time this year the Almond Board of Australia promoted Australian Almonds to the approximately 900,000 visitors attending the show. With our new marketing campaign in full swing, the almond message was well received by the public. Heart shaped almond tins were available for purchase by the showgoers. An overwhelming response saw over 3,000 tins sold during this time. The new fold out recipe cards were also a huge success, prompting people with new ways to use almonds for snacks and healthy eating. Another successful trade event recently attended by the Almond Board of Australia was Food & Hotel Asia – a