By Lisa Yates - Program Manager New Year Nutty Enthusiasm
With the new year comes a renewed enthusiasm for all things nuts. The Nuts for Life campaign kicked off their summer consumer campaign by sending out three media releases staggered for long lead and short lead media during November, December and January on: Summer eating and how to incorporate nuts Australia Day celebrations and how the wide variety of nuts available from world’s cuisines reflects the variety of cultures of modern day Australia, and; St Valentine’s Day – giving your sweet heart nuts for heart health For Christmas we sent out to 200 key med i a and i n f l uen t i a l Australians from business, sport and celebrity a gift of two small, heart-shaped cake tins with nuts and a recipe with a crunchy, nutty spin on the traditional Christmas cake. A covering letter provided information on the health benefits of nuts for heart health and weight management. We received several replies of thanks including from Deputy Prime Minister Julia Gillard’s office, Melissa Doyle Channel 7’s Sunrise program, Chris Bath Channel 7 news, Tracey Grimshaw Channel 9’s A Current Affair and surfer Layne Beachley. Of course the most interesting reaction was from Julia Gillard’s Electoral office in Victoria. It seems the return address was missing on her parcel and her assistant considered it a threat called in the Australian Protective Services and
the building was evacuated. Her assistant rang Nuts for Life most apologetic for having had to do so and was concerned we would never send Julia Gillard anything again but she had to follow procedure. We were certainly looking for some attention from our
P293 Nutrition and Health Related Claims and we have responded with several new ideas to improve labelling opportunities for the A u s t r a l i a n N u t I n d u s t r y . Contributors to the Nuts for Life p r o g r am c a n ac c es s t h e submission via the Nuts for Life website.
new Deputy Prime Minister but perhaps was not the kind of attention we were after. Lesson learned - secur e a r e t ur n address label!
Publications & Media A media release on the publication of a review paper written by
Sharon Natoli from our Nuts for Life Nut and Weight Management review and published in the December 2007 Asia Pacific Journal of Clinical Nutrition has also been drafted and will be released in the new year.
Porter Novelli are also researching and drafting an Issue Management Manual for contributors to address any nut allergy media requests for information. This will be available early in 2008. Contact Lisa Yates Program Manager and Dietitian Nuts for Life Ph 02 9460 0111 Email email@example.com www.nutsforlife.com.au
Health Professional Program The Health Professional program continues with Nuts for Life sponsoring several education sessions for personal trainers this year developed and delivered by Ma t t O’Ne i l , d i e t i t i an and p r o f ess i ona l speak e r . Ou r conference program is full with activities at GPCE Sydney 2008, Dietitians Association Australia National Conference, Natural Therapies Expo Sydney and Melbourne, Australian Medical St uden ts Assoc i a t ion 2008 Convention among others.
FSANZ FSANZ has also released another paper for consultation regarding