Almond Conference 2006 The ABA is pleased to present this year’s Almond Conference, being held 2nd & 3rd November at the Berri Resort Hotel.
The ABA extends sincere appreciation to our Conference Sponsors:
GOLD SPONSOR Elders
Conference highlights include an official opening by Hon Karlene Maywald MP on Day 1, followed by the Annual Levy Payers Meeting, R&D Showcase, Conference Tour and Conference Dinner. Day 2 commences with a topical Breakfast Session, ABA AGM, Industry Overview & Issues and Marketing Program Highlights. A social function has been scheduled at 6pm on Wednesday 1st November. This evening event will provide an opportunity for informal networking prior to commencement of the conference. Numbers for all conference events are limited, so please register early to avoid disappointment. Discount registration is available to ABA members, so be certain to renew your ABA Membership for 2006/07 prior to registering for the conference. Online conference registration is available via our website: www.australianalmonds.com.au . Alternatively, you can access conference registration forms from the website or the ABA office. Accommodation has been reserved at the Berri Resort Hotel. Please contact the ABA for all accommodation arrangements. Strong sponsorship support for the conference, together with your support will ensure the success of this year’s Almond Conference.
SILVER SPONSORS Prime Super Horticulture Australia Limited BRONZE SPONSORS E.E. Muir & Son Flory Orchard-rite Ripon Manufacturing Company Nufarm
DINNER SPONSOR Netafim FUNCTION SPONSOR Jack Rabbit
TOUR SPONSOR Weiss McNair
BREAKFAST SPONSOR Rabobank
WINE SPONSOR Condo Wines
Almond Marketing Program
Exciting progress is taking place in our almond marketing program, with the recent appointment of PR company - JMM Communications who are now developing a twelve month marketing strategy to conduct communications activities that complement our existing advertising and sponsorship program. Media relations activities will form the basis of their activities, aligning with existing events, promotions, advertising, sponsor- ships and ambassadors. The ABA aims to build on the proposition ‘a handful of almonds everyday’. In order to reinforce this message, Australian netballer, Bianca Chatfield has been appointed as the ABA’s first ambassador.
In addition to this, JMM will develop and maintain the content of the consumer section of our website to ensure it reflects current marketing program activities. JMM will work closely with the ABA to tailor a twelve month calendar of potential opportunities which will piggyback with existing activities and promotional materials for maximum impact. A full update of these activities and future plans will be presented at the Annual Conference in November.
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