M arketing P rogram Key Activities
The ABA’s “Fresh Australian Almonds” logo is currently undergoing a trademark and licensing process.
The ABA’s marketing program is funded by a two cents per kilogram Marketing Levy. The program is managed by Joseph Ebbage (pictured), and is overseen by the ABA’s Marketing Subcommittee.
Once complete, this logo will be available for use on packaging by marketing levy contributors.
♥ Look out for our vibrant, new
consumer advertising campaign!!
♥ Featured in magazines: ∗ “Australian Good Taste” ∗ ABC’s “Delicious” ♥ Scheduled from April to June 2006 ♥ Targeting females aged between 30 and 54
The ABA will be promoting “Fresh Australian Almonds” at the National Heart Foundation Conference being held in Sydney later this month.
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