We surveyed conference attendees and here’s what you thought… • 90% said that the conference successfully met expectations. • 100% found Dinner Guest Speaker Dr Ross Walker very interesting and entertaining.
“Presentations and slide s h o w s w e r e v e r y professional.” “I am an almond grower and I want to be up to date with the position of the in- dustry and future needs. It can be a good educating tool for most people.” “10 / 10”
“The pr ogr am was excellent and organized. Such a professional feeling conference.” “Marketing is a big one for me with the growth our industry is experiencing at the moment. But to be honest I enjoyed listening to all the speakers, they all were all very informative.”
Marketing Upate With Joseph Ebbage The major achievements of the marketing program during the first half of this financial year were: • Designing the logo and positioning statement for ‘Fresh Australian Almonds’. • Kick-starting our export marketing program by promot- ing our ‘Fresh Australian Almonds’ at the Anuga Food Fair in Cologne, Germany in October 2005. • Promoting Australian Almonds at two Good Food Shows: Sydney (July 05) and Brisbane (Nov 05). Melbourne’s Good Food Show will follow in June 2006. • Conducting consumer research to pre-test proposed advertising and promotional messages for the Australian domestic market. • The second half of the financial year will see a significant increase in the consumer advertising program to promote Australian almonds. • Advertising will be in the major food magazines: Australian Good Taste and SuperFood Ideas. • Timing of these ads will be April to June 2006. This period has been selected to maximise our consumer ‘cut-through’ via multiple ads in a short period of time and coincide with our new harvest in line with our key message: ‘’Fresh Australian Almonds”. Development of key relationships and sponsorships continues: • We will be exhibiting and promoting ‘Fresh Australian Almonds’ at the upcoming national Heart Foundation conference in Sydney in March 2006; • Firm sponsorship proposals will be made to both Sports Dieticians Australia and key netballers in January 2006.
s IMPORTANT DATES: ♦ 20 th January 2006 Almond IAC Meeting, Waite Campus, Adelaide ♦ 13 th February 2006 ABA Executive Meeting, Adelaide ♦ 25 th March 2006 ANIC Board Meeting, Melbourne