The third export activity for February was the Australian Almond exhibition at the Goifex Fitness Exhibition in Jakarta, which ran from February 22-23. The purpose of our participation in this fitness exhibition was to test the efficacy of our fitness and sports nutrition message on our potential consumers. Almonds are not part of the traditional Indonesian diet and require a convincing health and nutrition message to attract new consumers. The outcome of the exhibition was very positive with exhibitions that featured our heart-shaped almond snack tins especially designed for the Indonesian market.
Australian Almonds trade stall at Gulfoods
Immediately following the Japan Supermarket Show, attention turned to our Gulfoods trade program. The Gulfoods exhibition ran from February 16 to 20 in Dubai. The Gulfoods trade show is one of the most important within the Australian almonds export development calendar. It attracts a significant number of our Indian customers as well as our Middle Eastern and African customers. The core of our Gulfoods program is a nine metre by three metre trade booth with executives from Almondco Australia, Olam Orchards Australia, Nut Producers Australia and Select Harvests participating. Our booth was a key feature of the Australian pavilion in the Fine Foods area of the trade exhibition. To enhance our customer relationships with our Indian customers, a game of indoor cricket was held on the eve of Gulfoods. While the activity was highly enjoyable, it is worth noting the unique ability of the Australian almond industry to collaborate and play as a team and the mutual love of the game of cricket to attract our Indian customers to play as a team also (for full match write-up, see pages 6-7). Another feature of our Gulfoods Trade Mission is our Australian Almonds Networking Event held on the third evening of the exhibition. The CEO of the Almond Board of Australia, Ross Skinner, presented an Australian Industry Update of our 2020 crop to more than 70 customers and members of the global almond trade. While attendance was a little down on the previous year due to health concerns around travelling, the event provided a valuable opportunity for our Australian almond exporters to network with their key customers.